Rural Relations

Works to develop rural India through its rural libraries and its open rural information platform

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Geographies Served

Programs

  • Gyan-key

    States

    Maharashtra

    Gyan-key is the world's largest rural reading initiative. With the installation of three Gyan-key libraries every working day, the initiative has successfully placed over 5,800 libraries, offering books of various genres, in rural secondary schools, police stations, and offices across seven states. This achievement has been made possible with the support of Non-Resident Villagers (NRV) in 2,380 working days. Over 1.3 million readers, including rural students, police officers, staff, and individuals, have benefited from this program. The initiative has gifted books worth Rs. 5.8 crore (58 million+) to schools and readers, promoting the use of regional languages and enriching lives through literature.

  • Fit-key

    States

    Maharashtra

    Maintaining a healthy body is essential for a healthy mind, as they are closely interconnected. To promote physical well-being, it is recommended to incorporate exercise into your daily routine, with a preference for outdoor sports when possible. Following a regular fitness regimen helps in keeping fit and staying alert. As part of this initiative, 760 Fit-key equipment items, including volleyball, football, cones, rings, skipping ropes, basketballs, and hoops, have been installed in both rural and corporation schools, encouraging physical activity and fitness among students.

  • VillageWiKY

    States

    Maharashtra

    villagewiKY presents “rating” of 67,000 feeder villages on education, health, drinking water, electricity, tar roads, swachh bharat & solar power

  • Village developer

    States

    Maharashtra

    The village developer, acting as a sincere well-wisher of the villagers, assumes the role of a rural relationship manager. They serve as a crucial bridge connecting an organization with the village community, functioning as the authentic voice representing the product, brand, or service. These village developers are carefully chosen from the same state, region, taluka/block, or village, ensuring their familiarity with the local dialect and deep awareness of the ecosystem. Their presence not only facilitates effective communication but also offers the advantage of saving both travel time and expenses when compared to an outsider.

  • bHub

    States

    Maharashtra

    bHub (Business/Bharat Hub August 2020) has a mission to enhance the quality of life for over 85% of the rural population, encompassing more than 13 crore households. This initiative aims to create substantial employment opportunities for rural youth and unlock vast business potential across manufacturing, service, and agriculture sectors in rural India.
    The approach involves the transformation of three key existing establishments in Indian villages:
    1. 2,50,000 secondary schools
    2. 1,80,000 Public Health Centers (PHCs)
    3. 1,39,000 post offices
    These establishments will serve as the foundation for the bHub initiative, with a strong focus on improving their structural and functional aspects. bHub facilities will be designed to be appealing, eco-friendly, and equipped with modern technology and amenities.
    A standardized methodology will ensure consistency across the nation, with a particular emphasis on addressing the needs of tribal areas.

Leadership Team

  • Pradeep Lokhande

    Founder

Demographics & Structure

  • Organisation Strength

    None

Registration Details

  • CSR Form 1

    Not Available

  • FCRA

    Not Available

About

  • Headquarters

    Pune, Maharashtra

  • Since

    1993

Impact

5,800+ Gyan-key libraries set up. 760 Fit-key equipment items distributed. 1,075 audio libraries installed. 14.08 lakh (1.4 million) books + audios made available.

Vision and Mission

Rural Relations envisions prosperous and self-reliant rural communities and aims to bridge the urban-rural divide through holistic rural development.

Political & Religious Declarations

  • Political Affiliation

  • Religious Affiliation

Location

  • Headquarters

    Bungalow 7, Survey No 50, Nanaibaug, Ghorpadi Gaon, Pune, Maharashtra

    Directions
  • Offices in Cities

    Pune

Other Details

  • Type

    Non-profit

  • Sub Type

    Other

Technology Adoption

  • SOC 2 Compliant

    No

  • Financial Management

  • Beneficiary Management