We, the People Abhiyan

The Citizenship Education Programme (CEP) stands out due to its content, methodologies, and delivery approach. Its content is deeply rooted in participants' daily lives, emphasizing the direct relevance of the Constitution to their context. Employing interactive, experiential, reflective, and practical methods, the CEP equips trainers and facilitators to seamlessly integrate this content and approach into various institutions and communities. This capacity-building initiative fosters citizens' comprehension of constitutional values, rights, responsibilities, and governance structures, placing a strong emphasis on encouraging individual and community-based initiatives and actions.

Constitution Connect (CC) serves as an outreach initiative designed to promote awareness of the Constitution, with a particular focus on engaging the younger generation. Its primary objective is to enable citizens to discern the direct relationship between the Constitution and their daily experiences. This goal is accomplished by conducting numerous brief workshops, both online and in physical locations, and leveraging various online platforms, including dedicated channels, to facilitate this important dialogue and understanding.

Citizen Cafés stand out as a flagship workshop module, notable for its strong focus on fostering a deep connection with Constitutional values and principles. These sessions aim to inspire citizens to understand their pivotal roles and responsibilities, accompanied by clear guidance on actionable measures. The approach employed is interactive, experiential, and activity-oriented. Moreover, individuals from diverse backgrounds have received training to lead these Cafés, equipped with carefully crafted materials and guidance. Past engagements span a range of educational institutions, corporations, Government entities, citizen associations, and youth organisations, including Amity University, ISDM, ILSS, private and public schools, Marks & Spencer, and the National Museum, among others.

Through collaborations with prominent media outlets such as Times Internet, Youth Ki Aawaz, Radio One, Apna Radio, and NCERT, as well as leveraging platforms like YouTube, Facebook, and Instagram, our content has been effectively disseminated to a diverse and expansive audience, primarily comprising the youth demographic. These strategic partnerships and our independent online channels have played a pivotal role in reaching and engaging with a wide spectrum of young viewers and listeners.

During the 2019-20 period, commemorating the Constitution's 70th anniversary, a nationwide campaign was initiated, spanning from January 26, 2019, to January 26, 2020. The primary aim was to raise awareness among young citizens about the direct relevance of Constitutional values and rights in their daily lives, encouraging introspection and action. The strategy involved the release of a series of videos on YouTube at various intervals throughout the year. Accompanying these films were workshop modules, utilized by Mission 70 partner organisations to facilitate on-ground events with citizens. These films, strategically launched on significant dates, achieved substantial reach both online and in physical gatherings.