I Was A Sari

I was once a saree, reborn as a sustainable fashion label that transforms pre-loved Indian saris into unique clothing and accessories. Adhering to eco Read more-ethical principles, each handmade item is crafted from existing materials, minimizing environmental impact and promoting fair practices. Since its establishment, the initiative has repurposed 1.4 million square meters of fabric and supported 650 artisans with new opportunities. In collaboration with Gucci Equilibrium, the team consists of female Indian artisans, empowering them towards financial independence. The core values focus on women's empowerment, environmental sustainability, and reshaping the fashion industry. Climate action is paramount, and the movement invites individuals who share its vision to join the cause. As a lifestyle brand and social enterprise, marginalized women participate in skills training for income generation. Through this initiative, saris are given new life as modern clothing and accessories, contributing to a circular economy. Profits are reinvested into women's empowerment and brand enhancement. By partnering with organisations such as Gucci's Equilibrium, Fashion in Process, Politecnico Milano, and CORP NGO, the journey of sustainable transformation continues.

I Was A Sari's mission is to empower women from underprivileged communities, promote environmental sustainability, and reshape the fashion industry by following a 'triple bottom line' approach focusing on Planet, People, and Profit.

The brand won the Circular Design Challenge Award at Lakm茅 Fashion Week Summer Resort 2019 and the Responsible Disruptive Award at the Green Carpet Fashion Awards in Milan.