Base Research Consultancy Group (BRCG)
Carries out research that helps to produce scholarly works of the highest caliber, improved policies, and a more lively public conversation on the systems and mechanisms that influence Indian life
About
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Headquarters
New Delhi, Delhi
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Since
2010
Services include: Catalyzing Social Enterprises - Helps NGOs and social enterprises to remain sustainable and viable. Curating & catalyzing Non- Read moreprofits - Provides input on the processes and protocol for operations to be streamlined and increase in reach
Cause Area
Impact
Have done 1800+ projects for 202 clients.
Programs
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Consumer Market Reserach
Qualitative Research Concept/Product/Ad/Packaging Testing: Using CATI, CAPI, mobile, and door-to-door surveys, identify and narrow down the best concept, product, ad, or packaging.
Measuring price sensitivity involves comparing the accepted price range to the perceived value to determine the ideal range.
Digital Techniques
employing digital platforms for both quantitative and qualitative study.
establishing discussion forums, online panels, and WhatsApp groups to gain more and closer access to real customers.
maximising productivity and efficiency in terms of time and effort
Demographics & Structure
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No. of Employees
6-20
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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Registration ID
07BQRPS0090Q2ZW
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FCRA
Not Available
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CSR Registration Number
Not Available
Other Details
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Type & Sub Type
For-profit
Private Limited Company