Precision Development

Precision Development is an organisation headquartered in the United States of America and is working to support people living in extreme poverty by Read moreproviding customized digital information and services that increase productivity, profitability, and environmental sustainability. Besides India It is active in Bangladesh, Colombia, Ethiopia, Kenya, Nigeria, Pakistan, Rwanda, Uganda and Zambia. It provides required information and advice to small and marginal farmers and other users through mobile devices. It partners with institutions, governments to offer valuable advice relevant to their geography, market and local features using advanced understanding from behavioural economics, social learning theory and human-focussed design besides collecting data to study its impact. Based on studies conducted in multiple countries the organisation develops strategies to help out people mostly farmers as of now to provide them with advice and hosting a voice-based agricultural advisory service. It has conducted studies to understand the impact of using mobile phones to support soil health card distribution, how branded input recommendations affect farmers trust and using satellite and mobile phones to evaluate and promote agricultural technology with inputs from small farmers. Its studies show that mobile soil analysis labs with spectroscopy improve access to high quality soil data. Satellite and drone photographs enable data collection and validation from the atmosphere, New weather prediction models generate real-time estimates useful to farmers, Widespread mobile phone use facilitates information delivery and collection.