Rootbridge Services
Works to connect social organisations with donors by providing quality fundraising solutions to fulfil the financial requirements of social organisations helping them achieve their humanitarian goals
About
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Headquarters
Bangalore, Karnataka
Rootbridge Services aims to provide quality fund-raising solutions to social organisations. It tries to connect the donors to causes and keep them inf Read moreormed and motivated to continue donating for their chosen causes in future too. It is attempting to make social organisations look at retail fundraising in a different way altogether. Retail fundraising services allows non-profits to be free from restrictions, use funds where the need is greatest, use the collective power or many small sources of donations, create awareness and inform about the organisations core mission and retain donors for a lifetime. It approaches a request for fundraising by an organisation in three steps of learning, practice and schooling. It conducts research and uses Its experience to understand and learn the dynamics of the sector in which the organisation is working in to arrive at a customised fundraising plan. Rigorous data management, analysis, problem solving and planning go into the plan before it is finalised. As a next step, It looks at the complete fundraising effort involved in securing new donors, managing and preserving existing donors. Rootbridge Services ensures that Its personnel are constantly working with the organisation to upgrade technology, communicate and implement the fundraising plan. It trains and equips Its personnel through the Rootbridge School where workshops and a series of training modules related to the non-profit eco-system and fundraising are carefully developed and taught. This training helps the staff to strike meaningful communication with probable donors and citizens at large. It uses technology and digi-facing to connect to new donors and convert them into lifetime donors for the cause through regular online communication.
Cause Area
Sub Sector
Programs
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Retail - Fundraising Programme
It conducts research and utilizes its expertise to understand sector-specific details and analyze past donor data. This helps it develop a tailored fundraising plan aligned with organisational goals. It handles the entire process of Retail Fundraising, including donor acquisition, management, and retention. Its team collaborates with the organisation to implement the custom fundraising plan, utilizing fundraisers, technology, and communication personnel. It also prioritizes academic training for its fundraisers, enabling them to engage in meaningful conversations about complex causes and Retail Giving economics. Its services encompass various aspects such as data management, problem-solving, strategy and planning, donor acquisition, upgrades, reactivation, delinquency management, and fostering citizen engagement.
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The Root Bridge School Programme
The Root Bridge School offers academic training to fundraisers, emphasizing the understanding of complex causes and the economics of retail giving. Its curriculum focuses on Sustainable Development Goals (SDGs), storytelling, immersive learning, and liberal arts. The training includes various methods such as classroom sessions, readings, case studies, documentaries, guest lectures, group discussions, projects, surveys, and exercises. The modules aim to bridge theory and practice, providing fundraisers with the knowledge and skills to address fundraising challenges and find effective solutions for their causes.
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Digi - Facing Project
Digi-Facing is a hybrid fundraising channel. It combines human influence with technology to create a remote Retail Fundraising model. Instead of cold-calling, Digi-Facing utilizes different communication channels for prospects to self-schedule appointments. The fundraisers, known as Value Ambassadors, engage in 30-minute video conversations with potential donors, highlighting the impact of their contributions. The focus of the Digi-Facing project is to continuously improve systems, processes, and the conversational skills of the Value Ambassadors. The channel is currently being used for developing, upgrading, and re-activating donors.
Leadership Team
Demographics & Structure
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No. of Employees
100+
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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FCRA
Not Available
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CSR Registration Number
Not Available
Location
Other Details
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Type & Sub Type
Non-profit