Rootbridge Services

It conducts research and utilizes its expertise to understand sector-specific details and analyze past donor data. This helps it develop a tailored fundraising plan aligned with organisational goals. It handles the entire process of Retail Fundraising, including donor acquisition, management, and retention. Its team collaborates with the organisation to implement the custom fundraising plan, utilizing fundraisers, technology, and communication personnel. It also prioritizes academic training for its fundraisers, enabling them to engage in meaningful conversations about complex causes and Retail Giving economics. Its services encompass various aspects such as data management, problem-solving, strategy and planning, donor acquisition, upgrades, reactivation, delinquency management, and fostering citizen engagement.

The Root Bridge School offers academic training to fundraisers, emphasizing the understanding of complex causes and the economics of retail giving. Its curriculum focuses on Sustainable Development Goals (SDGs), storytelling, immersive learning, and liberal arts. The training includes various methods such as classroom sessions, readings, case studies, documentaries, guest lectures, group discussions, projects, surveys, and exercises. The modules aim to bridge theory and practice, providing fundraisers with the knowledge and skills to address fundraising challenges and find effective solutions for their causes.

Digi-Facing is a hybrid fundraising channel. It combines human influence with technology to create a remote Retail Fundraising model. Instead of cold-calling, Digi-Facing utilizes different communication channels for prospects to self-schedule appointments. The fundraisers, known as Value Ambassadors, engage in 30-minute video conversations with potential donors, highlighting the impact of their contributions. The focus of the Digi-Facing project is to continuously improve systems, processes, and the conversational skills of the Value Ambassadors. The channel is currently being used for developing, upgrading, and re-activating donors.