The Breakfast Revolution

Provides nutritious, inexpensive and affordable meals to the deserving population from low-income communities

  • Bronze Certified 2023
  • FCRA
  • 80G
  • 12A
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About

  • Headquarters

    Mumbai, Maharashtra

  • Since

    2014

1 in 2 children in India is malnourished and 9 in 10 girls are anaemic; and just last year, India lost over 500,000 children to malnutrition! The Bre Read moreakfast Revolution (TBR) was specifically created in 2014 to combat the epidemic of hunger and malnutrition in India. We have been on an aggressive path to reach the most deserving populations with high quality, nourishing meals. Our revolutionary and holistic nutrition program is evidence-based, affordable, and impactful. We provide tasty, nutritious, inexpensive, and safe breakfasts to poor children in anganwadis (pre-schools), schools, hospitals, and low-income communities. This nutritious breakfast fulfils the gaps in the midday-meal-program by providing most of the child’s daily requirement of vitamins, minerals, and protein in one meal itself.


Action

TBR develops, manufactures, and distributes inexpensive but tasty, FSSAI (Indian-FDA) approved products to provide children with the minimum daily requirements of all essential nutrients in a single breakfast meal.

Demographies Served

Impact

TBR has served about 384,000 malnourished children and women by providing about 28 million meals, working with about 70+ partner organizations including corporations, schools, NGOs, and hospitals.

Vision & Mission

TBR envisions an India where every individual has meaningful access to information and foods to fight malnutrition, with a mission to combat the epidemic of hunger and malnutrition in the country.

Programs

  • Bright Start

    District

    Decimal Foundation and Kellogg's established the "Bright Start" programme to combat morning hunger in 2019.

    The Bright Start project is part of Kellogg's global 'Better Days' campaign, to serve 3 billion meals worldwide by 2030.

    In pursuit of this objective, Decimal has now provided 29 lakh meals in Maharashtra!

Milestones & Track Record

TBR has built an online nutrition analytics platform called 'Malnutrition Tracker' that measures the effectiveness of nutrition programs, and has provided more than 5 million relief meals and supplements during the COVID-19 pandemic.

Leadership Team

  • Carlos Albuquerque

M&E

  • Internal, External Assessors

    No

Policies

  • Ethics and Transparency Policies

    No

  • Formal CEO Oversight & Compensation Policy

    No

Political & Religious Declarations

  • On Affiliation if any

    No

  • On Deployment Bias if any

    No

Registration Details

  • PAN Card

    AABTD3471H

  • Registration ID

    E-26562

  • 12A

    AABTD3471HE20214

  • 80G

    AABTD3471HF20214

  • FCRA

    83781618

  • CSR Registration Number

    Not Available

Location

  • Headquarters

    Office #40, Ground Floor, Kaliandas Udyog Bhavan Sadanand Hasu Tandel Marg, Century Bazaar, Prabhadevi, Mumbai, 400025

    Directions

Other Details

  • Type & Sub Type

    Non-profit
    Trust