Villamart

VillaMart revolutionises the farm produce supply chain through a tech-driven Direct-to-Consumer (D2C) marketplace that connects farmers directly with Read moreconsumers. This franchise-based model incorporates AI-powered procurement and battery-operated mobile supermarkets, combining convenience with the tactile experience of fresh produce. Its innovative approach, called PPAAS (PhyGital Platform As A Service), integrates digital tools and physical outlets with advanced fulfilment centres to ensure freshness, reduce waste, and monitor sales intelligently. By collaborating with roadside vendors, kirana stores, farmer producer organisations (FPOs), and self-help groups (SHGs), VillaMart promotes grassroots entrepreneurship while improving access to quality produce. The platform transforms traditional retail through a sustainable, technology-led system that makes farm-fresh products more accessible to urban consumers. Prioritising efficiency, inclusivity, and sustainability, this model redefines how farm-to-table produce reaches households.