Frontier Markets
Empowers rural women entrepreneurs to drive community progress through access to digital skills, essential services, and sustainable solutions
About
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Headquarters
Jaipur, Rajasthan
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Since
2011
Frontier Markets is a social commerce platform designed to improve the quality of life for rural households by providing access to products and servic Read morees that are high-quality, climate-friendly, and gender-inclusive. It focuses on empowering rural women entrepreneurs to act as crucial links within their communities. The platform envisions connecting 100 million rural consumers to the digital economy by training one million women in digital skills, highlighting the transformative role women play in fostering community progress. To date, it has supported 18,000 women in becoming Phygital store owners, bringing essential items like agricultural seeds and laptops closer to rural homes. Through its Meri Saheli initiative, the platform addresses gaps in digital education, healthcare, climate solutions, and financial services, aiming to create a positive impact. Guided by an 'impact first' philosophy, it promotes sustainable rural development while positioning women as leaders and change-makers in their communities. Its efforts are focused on building inclusive ecosystems that drive meaningful social and economic progress.
Demographies Served
Cause Area
Impact
Operating across three states and 5,000 villages, it has reached 4.3 million rural customers, delivering 100 million solutions to their doorsteps. With a network of 35,000 trained and digitised rural women, including 18,000 women-led super malls and digital stores, it has collaborated with over 200 B2B clients, achieving a gross merchandise value of ₹12 billion.
Programs
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Meri Saheli Tech
Meri Saheli Tech serves as an integrated platform managing end-to-end marketplace operations, from data collection and marketing to lead generation and order fulfilment, all with real-time tracking. The tech stack includes the Meri Saheli App for commerce and surveys, a Field Staff App for mentoring, a Delivery App for managing payments and orders, and a CRM system for business and inventory management. Designed for low-connectivity regions, it features multilingual support, AI automation, and seamless digital operations.
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Sales, Last Mile Logistics & Distribution
Frontier Markets has enabled the sale of over 100 million curated product and service solutions to rural consumers through a robust last-mile distribution network, supported by a strong field force and tech-driven operations. Offering over 600 products across categories like clean energy, digital devices, agri tools, healthcare, FMCG, and financial services, the model ensures local warehousing, doorstep delivery within 48 hours, and dedicated after-sales services, including in-house repairs and service coordination.
Leadership Team
Demographics & Structure
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No. of Employees
100+
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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Registration ID
U74140RJ2011PTC054922
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FCRA
Not Available
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CSR Registration Number
Not Available
Location
Other Details
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Type & Sub Type
Section 8 (formerly Section 25)