Frontier Markets

Empowers rural women entrepreneurs to drive community progress through access to digital skills, essential services, and sustainable solutions

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Geographies Served

Programs

  • Meri Saheli Tech

    District
    District

    Jaipur

    States

    Rajasthan

    Meri Saheli Tech serves as an integrated platform managing end-to-end marketplace operations, from data collection and marketing to lead generation and order fulfilment, all with real-time tracking. The tech stack includes the Meri Saheli App for commerce and surveys, a Field Staff App for mentoring, a Delivery App for managing payments and orders, and a CRM system for business and inventory management. Designed for low-connectivity regions, it features multilingual support, AI automation, and seamless digital operations.

  • Sales, Last Mile Logistics & Distribution

    District
    District

    Jaipur

    States

    Rajasthan

    Frontier Markets has enabled the sale of over 100 million curated product and service solutions to rural consumers through a robust last-mile distribution network, supported by a strong field force and tech-driven operations. Offering over 600 products across categories like clean energy, digital devices, agri tools, healthcare, FMCG, and financial services, the model ensures local warehousing, doorstep delivery within 48 hours, and dedicated after-sales services, including in-house repairs and service coordination.

Leadership Team

  • Ajaita Shah

    Founder & CEO

  • Paula Mariwala

    Member

  • Audrey Selian

    Nominee Director

  • Sharda Balaji

    Non-Executive Director

  • Mehdi Rizvi

    COO

Demographics & Structure

  • Organisation Strength

    None

Registration Details

  • Registration Number

    U74140RJ2011PTC054922

  • CSR Form 1

    Not Available

  • FCRA

    Not Available

About

  • Headquarters

    Jaipur, Rajasthan

  • Since

    2011

Impact

Operating across three states and 5,000 villages, it has reached 4.3 million rural customers, delivering 100 million solutions to their doorsteps. With a network of 35,000 trained and digitised rural women, including 18,000 women-led super malls and digital stores, it has collaborated with over 200 B2B clients, achieving a gross merchandise value of ₹12 billion.

Vision and Mission

Political & Religious Declarations

  • Political Affiliation

  • Religious Affiliation

Location

  • Headquarters

    Plot 42, Gaurav Nagar Civil Lines, Near CM House, Jaipur, Rajasthan

    Directions
  • Offices in Cities

Other Details

  • Sub Type

    Section 8 (formerly Section 25)

Technology Adoption

  • SOC 2 Compliant

    No

  • Financial Management

  • Beneficiary Management