DCM Shriram Limited

DCM Shriram Limited advances healthcare through its Khushali Sehat initiative, which focuses on maternal and child health in rural areas of Uttar Pradesh, Gujarat, and Rajasthan. The program employs Village Level Workers (VLWs), who work with ASHAs and ANMs to lower infant and maternal mortality rates. Its efforts emphasize immunization, combating malnutrition, menstrual health management, institutional deliveries, and improving access to government healthcare facilities. Mobile Medical Units equipped with advanced facilities, medical staff, and educational materials provide city-level healthcare services in remote locations.

Additionally, the Kishori Utkarsh Pahel program, conducted in partnership with Bharuch District Administration, UNICEF India, and others, empowers adolescent girls aged 10-19 in Jhagadia Taluka, Bharuch. The initiative educates them on health, hygiene, nutrition, life skills, and government schemes through capability-building sessions, career counseling, and exposure visits, fostering self-awareness and creating 'Adarsh Kishoris.'

DCM Shriram Limited promotes better sanitation through its Khushali Swachhata initiative, which focuses on total sanitation in schools and communities across Kota, Bharuch, Hardoi, and Lakhimpur Kheri. It conducts awareness activities to educate communities on behavior change, cleanliness, and personal hygiene. In Hardoi City, the organization has introduced a solid waste management program aligned with the Swachh Bharat Mission – Urban (SBM-U). This includes raising awareness about waste segregation, training sanitation workers, and demonstrating waste treatment and disposal methods, using both centralized and decentralized approaches. Through these efforts, it aims to enhance sanitation practices and contribute to cleaner communities.

DCM Shriram Limited supports education through its Khushali Shiksha initiative, aiming to enhance learning opportunities for children in Hardoi and Lakhimpur districts. It provides digital devices like tablets to students in classes I-VI to encourage age-appropriate learning in subjects such as language, science, and mathematics, while also fostering critical thinking, problem-solving, and collaborative skills. Partnering with Pratham Education Foundation, the program emphasizes the integration of technology and innovative methods to promote effective learning and open new opportunities for young learners.

DCM Shriram Limited drives livelihood initiatives through its Khushali Rozgaar program, focusing on skill-building in districts like Hardoi, Lakhimpur Kheri, Kota, and Bharuch. It trains farmers in agricultural practices, supports livestock development, empowers women to achieve financial independence, teaches Zardozi craft to artisans, and equips rural youth with skills for self-reliance. Programs like Silai Schools in UP offer stitching training to help women become entrepreneurs, while Project ZarDozi nurtures artisans in SHGs through technical training and market linkages, in partnership with Mon Ami Foundation. Kaushal Vikas Kendra in Hardoi and Lakhimpur Kheri provides digital literacy, mobile, and computer repair training, preparing youth for employment and entrepreneurship. Collaborating with BAIF, its livestock initiative promotes artificial insemination, improving cattle breeds and farmers’ incomes in Bharuch district, along with green fodder plots, regular vaccinations, and health camps.

DCM Shriram Limited contributes to environmental sustainability through its Khushali Paryavaran initiative, focusing on water conservation and tree plantation. It undertakes water conservation activities in villages across Kota, Jhalawar, Bharuch, Hardoi, and Lakhimpur Kheri, addressing water scarcity and improving socio-economic conditions. Partnering with Tarun Bharat Sangh, it implements community-driven watershed management programs, including renovating rainwater harvesting structures to ensure water security for thousands. Tree plantations enhance green cover near manufacturing sites, and Miyawaki plantations have been introduced in Bharuch and Lakhimpur Kheri districts to improve ecological balance. These efforts align with global sustainability goals like SDG 6 for Clean Water and Sanitation.

DCM Shriram Limited implements the Agri Skilling & Livelihood Program, "Jeetega Kisaan," to increase farmer incomes through improved farming practices and better market linkages. The program aligns with SDG 2 – Zero Hunger and supports small and marginal farmers in enhancing productivity with sustainable practices. It introduces high-value crops like vegetables, fruits, and medicinal plants, promoting diversified farming. Launched in 2017 as a collaborative model, it involves partners contributing expertise in agricultural practices and water management. Key outcomes include improved agronomic techniques, better quality inputs, enhanced water availability, and market access, leading to socio-economic growth. The initiative expanded to Kota in 2019, adding 18 villages, and formed a Farmer Producer Organization for input and output support. In 2021, a sustainable Paddy/Wheat Program was introduced in Sonbhadra District for 2,000 farmers, with IFC, IRRI, and ISAP as partners.

DCM Shriram Limited addresses water conservation in agriculture through sustainable practices aimed at improving water-use efficiency. Recognizing the vital link between water and agriculture, it works to combat water scarcity and declining groundwater levels caused by high agricultural demand, climate change, and weak water resource management. Its initiatives promote better irrigation methods, sustainable crop practices, and efficient use of water resources. The program also considers external factors like climate impact, crop selection, agronomic techniques, and policy changes. It aims to enhance agricultural livelihoods while ensuring water availability for future needs, contributing to socio-economic development and sustainable farming.