About
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Headquarters
Gurgaon, Haryana
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Since
2025
Prabhu Chhaya Foundation is a non-profit organization dedicated to fostering compassion and positive change for animal welfare. We leverage digital pl Read moreatforms to educate the public, raise awareness about animal cruelty, and promote humane treatment and responsible interactions with animals across India. Our core mission is to cultivate a society where animals are treated with respect and kindness, fostering a culture of empathy through powerful visual storytelling and educational content.
Issue
The primary issue Prabhu Chhaya Foundation addresses is the pervasive lack of awareness and empathy towards animals, leading to widespread cruelty, neglect, and irresponsible treatment across various segments of society. This includes, but is not limited to: - Direct Cruelty: Physical abuse, abandonment, and torture of animals. - Neglect: Inadequate care, starvation, lack of shelter, and denial of veterinary attention. - Misunderstanding of Animal Behavior: Leading to fear-based reactions or improper handling. - Lack of Responsible Pet Ownership: Resulting in overpopulation, abandonment, and unvaccinated animals. - Limited Public Advocacy: A general apathy or unawareness regarding animal rights and the legal protections available to them. This issue perpetuates a cycle of suffering for countless animals and reflects a broader societal gap in compassion.
Action
Prabhu Chhaya Foundation primarily undertakes digital advocacy campaigns on major social media platforms (Facebook, YouTube, Instagram). Our actions include: - Content Creation & Dissemination: Producing and sharing impactful videos that expose animal cruelty, highlight animal behavior, and advocate for their well-being. - Awareness Generation: Reaching millions of unique viewers with critical messages about animal rights, humane treatment, and the importance of compassionate living. - Education: Providing insights into animal needs and fostering a deeper understanding of responsible pet ownership. - Engagement: Encouraging public discussion and inspiring individuals to become advocates for animal welfare.
Cause Area
Impact
Prabhu Chhaya Foundation is making a significant impact by transforming public perception and behavior towards animals through its robust digital advocacy. Our key impacts include: - Massive Awareness Generation: In the past month alone, our videos have reached over 31 million unique individuals across Facebook, YouTube, and Instagram. This unprecedented reach means millions are being exposed to vital messages about animal welfare, fostering a greater understanding of animal suffering and needs. - Increased Empathy & Education: By showcasing the realities of animal cruelty and highlighting the beauty of animal behavior, we are cultivating empathy and educating a broad audience on responsible animal treatment. This digital engagement sparks conversations and influences perspectives at a scale traditional methods cannot achieve. - Inspiring Action & Behavioral Change: While direct quantification is ongoing, the sheer volume of views and positive interactions indicates a growing base of individuals who are now more likely to intervene in cases of cruelty, advocate for animals, or adopt more humane practices in their daily lives. We are building a more compassionate digital community, laying the groundwork for a more humane society. - Amplifying Animal Voices: We provide a powerful platform for the voiceless, bringing their stories to the forefront and urging collective responsibility for their well-being.
Programs
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Digital Animal Welfare Advocacy
The Digital Animal Welfare Advocacy program leverages major social media platforms (Facebook, YouTube, Instagram) to raise widespread awareness about animal welfare, prevent cruelty, and foster empathy towards all living beings.
Through compelling and educational video content, the program aims to:
- Expose and highlight instances of animal cruelty: By sharing real-world examples, we aim to shock and educate viewers about the prevalent challenges animals face.
- Educate on animal behavior and needs: Our self-created clips and videos illustrate natural animal behaviors, promoting a deeper understanding and appreciation for them.
- Promote responsible pet ownership: Encouraging humane treatment, proper care, and ethical interactions with animals.
- Inspire compassionate action: Motivating viewers to adopt humane practices, report cruelty, and support animal welfare initiatives.
Leadership Team
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Parvesh Mittal
Founder
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Bimlesh
Founder
Demographics & Structure
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No. of Employees
0-5
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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PAN Card
AAPCP7109M
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Registration ID
U88900HR2025NPL131256
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VO ID / Darpan ID
HR/2025/0614221
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12A
AAPCP7109MF20251
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80G
AAPCP7109MF20251
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FCRA
Not Available
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CSR Registration Number
Not Available
Location
Other Details
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Type & Sub Type
Non-profit
Section 8 (formerly Section 25)