Gramin Vikas Sansthan (GVS)

Communicating your nonprofit’s impact on its cause is crucial to winning over supporters. Although informative, your financials page isn’t the most compelling way to show what your organization has achieved. Nonprofit impact pages are another way to report on your accomplishments that make your mission come to life and inspire past, current and potential donors. We’ve put together a quick list of four ways to make your impact shine with examples from real organizations. And because content should come first on a page like this, don’t miss the resources at the end of this post that can help you measure and communicate nonprofit impact. 1. Feature Measurable Results Highlight statistics and facts about your work as visually as possible. If you don’t have in-house design talent, you can use short lists and headings to make your numbers stand out. And don’t forget to explain what your numbers mean! You could focus on how they’ve changed over time and what you expect going forward to give the data more context. Example: Ecology Project International I love the combination of numbers, graphics and photos on the Our Impact page of Ecology Project International’s website. They also managed to weave in some fun nature facts that help explain the importance of their mission.