Aas
Empowers society for a child-friendly world, focusing on child development, protection, and active participation through a comprehensive 5Ps model
- Bronze Certified 2023
- FCRA
- 80G
- 12A
About
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Headquarters
Indore, Madhya Pradesh
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Since
2005
Vision: Child Friendly World Mission: AAS mission is to create an enabling environment where every child can achieve their full potential. We strive Read moreto establish child-friendly spaces, collaborate with diverse stakeholders to scale and drive systemic change, and foster knowledge and resource partnerships to ensure sustainable impact. The Genesis of Hope: AAS's Inception and Evolution Nearly two decades ago, a group of seven college students in Madhya Pradesh, bonded by shared experiences of hardship and resilience, took a transformative step toward social change. During a rural internship in 2003, their interactions with children in under-resourced communities evoked deep memories of their own adolescent struggles—marked by lack of resources, neglect, and the absence of mentorship. This emotional resonance became the catalyst for a larger vision. In 2005, that vision materialized into AAs—an acronym for “Hope”—signifying a steadfast commitment to building a more inclusive and supportive world for children. Headquartered in Indore, Madhya Pradesh, AAS has since grown into a pioneering nonprofit organization dedicated to creating a child-friendly society. AAS harnesses the power of education and sports as tools for community engagement, trust-building, and youth empowerment. Through this approach, the organization enables young individuals to identify local issues and co-create sustainable, community-led solutions. Its philosophy is rooted in the belief that meaningful and lasting change is only possible through collective effort and inclusive participation. Over the past two decades, AAS has positioned itself as a trusted leader and innovator in the social development sector. With a strategic focus on child protection, girls’ education, adolescent and youth development, and climate action, the organization delivers high-impact interventions that address complex societal challenges at their roots. Today, AAS is not just an institution—it is a movement of hope, equity, and transformation, inspiring communities to rise and thrive through resilience, collaboration, cocreation and action.
Issue
United Nation is committed to peace and prosperity for people and planet, now and in future. Sustainable Development Goals (SDG) or Global Goals are a collection of 17 interlinked global goals to promote the cause of UN. The SDGs were set up in 2015 and it is intended to be achieve by 2030. The SDG goal no 4 focuses on “ensuring inclusive and equitable education and promote lifelong learning opportunity for all” and the SDG goal no 5 focuses on “achieve gender equality and empower all women and girls”. Government of India is also committed to achieve the SDG goals ”. National Education Policy 2020, is major step taken by the government with an aim at making “India a global knowledge superpower”. Though lot of effort is being put in improving education but there are different issues related to education which needs to be addressed. Some of the key issues are as follows : • Inadequate Infrastructure in Schools • High Dropout Rate The dropout rate is very high in primary and secondary levels. • Mass illiteracy • Unaffordability • Gender-Inequality: Despite the government's effort to promote gender equality in our society, the literacy rate of women in India, especially in rural areas, still remains very poor. Beside this, AAs has observed that due to Covid-19, education has faced a major setback. The economic backward communities have witnessed a high drop-out rate and the worst affected are girls. It has been observed that gender inequality, harmful gender stereotypes has also made the status of girls’ child worst. Looking into the SDG Goal no 4 & 5, challenges mentioned in (UDISE) for 2019-20 like high dropout rates, gender inequality, we are working to create child friendly spaces for children.
Action
5P Model AAs has adopted its 5Ps model i.e. Protection of every child from any abuse, Prevention by engaging all the direct and indirect stakeholders by conducting sensitization workshops and training programmes for creating child friendly atmospheres, Peoples Participation to ensure the participation every stakeholder i.e. children, parents, child care institutions, Police and other line departments to ensure their participation for creating child friendly spaces, Partnership in terms of knowledge and resource partnership with the likeminded organization and Propagate the child rights issues at different forums to influence decision makers to develop child friendly policies and laws in the country. AAs always explore partnerships and projects interventions in a way by which we can achieve all of our 5Ps for creating child friendly world. AAS TAILORED APPROACH At AAS, our commitment extends across various age segments, each with a tailored approach aimed at fostering self-reliance. We employ education and sports as foundational tools to engage and build rapport with children and adolescents. Once this connection is established, we introduce them to a range of developmental modules, including life skills, an understanding of the constitution, gender awareness, and the cultivation of a scientific temperament. Through these modules, we aim to empower young individuals with the knowledge and skills they need to navigate life with confidence and independence. Our holistic approach ensures that we address their intellectual, emotional, and social needs, preparing them to become well-rounded and responsible members of society. 0 to 6 years: Foundational Education 7 to 12: Empowering Awareness and Reproductive Health Education 13 to 18: Holistic Education, Reproductive Health, Self-Awareness, scientific temperament and Indian Constitution 19 to 25: Career Development, proactive Citizenship
Demographies Served
Cause Area
Impact
IMPACT 1. Education and Digital Literacy AAs directly impacted 5,012 children through education initiatives, enrolling 158 dropouts back into schools and providing 1,335 students with remedial education. 165 students received NIIT certification in digital literacy, while 2,857 beneficiaries secured over ₹290 crore through government scholarships and education schemes. 2. Child Protection and Legal Interventions AAs prevented 112 child marriages, rescued 52 children from labor, and handled 99 cases of child sexual abuse. The organization conducted 46 child protection awareness sessions, impacting 5,000 children across 7,000 households through the Safe Childhood Project in Indore and Dewas. The Access to Justice program covered 300 villages across five districts, tackling child abuse, labor, and early marriage. 3. Youth and Adolescent Empowerment AAs trained 7,561 adolescents in life skills, cyber safety, hygiene, and leadership through initiatives like the Peer Tutor Program, Kitchen Garden, and Sanitation Project. The Adolescent Digital Literacy initiative provided 145 students with computer education at the CLC Dhabli center, equipping them with essential digital skills. 4. Climate Action and Waste Management AAs led the Zero Waste Indore Airport Project, managing 13,000+ kg of waste and producing 150 kg of organic manure. Under the Jal Jeevan Mission, it ensured safe drinking water access to rural households in Ratlam. Waste management efforts included processing 7,855 kg of dry waste, 3,707 kg of wet waste, and 1,546 kg of inert waste, promoting sustainability.
Vision & Mission
AAs' mission is to create a Child Friendly World through a comprehensive approach that includes all stakeholders affecting child development.
Programs
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Sashakt Gram Project
In 2022, AAS collaborated with the Eicher Group Foundation to implement the "Sashakt Gram" project in 14 communities across Indore, Dhar, and Dewas in Madhya Pradesh. This initiative focuses on fostering development and empowerment by promoting health, education, and livelihood initiatives. By encouraging the villagers to take ownership of their community's development, the project aims to empower them and create a sense of self-sufficiency.
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Sewa Project
Since May 2016, AAS has been implementing a project in the areas of Indore, Dhar, Ujjain, and Barwah in Madhya Pradesh. The project focuses on creating secure environments for adolescents to embark on their developmental and leadership journeys. Through various creative themes such as education, family strengthening, sports, life skills, and mental well-being, the project aims to provide safe spaces for adolescents to grow and thrive.
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Safe Childhood Project
Since January 2020, AAS has been implementing a project in 10 urban communities in Indore and 5 rural communities in Dewas Districts, benefiting approximately 5,000 families. The project's objective is to establish secure environments where children and adolescents can engage in various creative themes such as sports, digital literacy, life skills, and mental well-being, enabling their development and leadership journeys. It includes 15 safe spaces for 2,000 children, 8 regular education centres for 3,000 children, and 1 digital literacy centre catering to 200 adolescents.
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Youth Development and Leadership Programme
In collaboration with CommuTiny, the Youth Collective, Aas is implementing various youth-centric initiatives in Indore and Dhar. These projects, namely JAGRIK, Fraternity Lab, and SamjhToh, aim to address constitutional awareness, well-being, and communal harmony. Through these initiatives, AAS and CommuTiny strive to empower the youth and create a sense of civic responsibility. By promoting awareness and understanding of constitutional rights, fostering a sense of brotherhood and fraternity, and fostering communal harmony, these projects aim to contribute to the overall development and well-being of the youth in the region.
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Aas on Wheels
In collaboration with ACG Cares Foundation, AAS is implementing a project in Indore to address child protection and family strengthening among vulnerable communities. The project utilizes a Mobile Van that travels across the city, organising mobile fun schools for children in need of care and protection. This initiative aims to provide support and resources to these children and their families. Through the partnership between AAS and ACG Cares Foundation, efforts are focused on promoting the well-being and protection of vulnerable children in Indore.
Impact Metrics
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200000 Children Trained on Child Sexual Abuse
Program Name
Safe Childhood
Year-wise Metrics- 2020-21 100000
- 2021-22 200000
- 2022-23 100000
Milestones & Track Record
AAs was founded in 2005 by seven members who met in college and realized the power of co-creation through organizing community activities.
Demographics & Structure
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No. of Employees
51-100
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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PAN Card
AACTA5032C
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Registration ID
03/27/03/08431/05
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VO ID / Darpan ID
MP/2009/0022264
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12A
AACTA5032CE2021401
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80G
AACTA5032CF2012101
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FCRA
063300138
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CSR Registration Number
Not Available
Location
Other Details
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Type & Sub Type
Non-profit
Society
Website
Financial Details
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2020-21
IncomeRs.7,113,933ExpensesRs.8,407,638Tip: Click on any value above to exclude it. -
2021-22
IncomeRs.13,849,370ExpensesRs.11,536,432Tip: Click on any value above to exclude it. -
2022-23
IncomeRs.19,830,350ExpensesRs.21,159,060Admin ExpensesRs.2,000,000Program ExpensesRs.20,000,000Tip: Click on any value above to exclude it.