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The/Nudge Institute

The/Nudge is an action institute working towards a poverty-free India, within our lifetime. We partner with governments, markets and civil society to build resilient livelihoods for all.

  • Silver Certified 2023
  • FCRA
  • 80G
  • 12A
  • CSR-1
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  • Overview

  • PROGRAMS

  • People

  • ABOUT US

  • FIELD VISIT

Cause Area

Primary Sectors

Secondary Sectors

Financials

  • 2022

    Total Income
    Rs.435,849,000
    Total Expenses
    Rs.421,533,000
    Non Program Expenses
    Rs.21,900,000
    Program Expenses
    Rs.394,442,000
    Tip: Click on any value above to exclude it.

  • 2023

    Total Income
    Rs.597,500,000
    Total Expenses
    Rs.586,400,000
    Non Program Expenses
    Rs.24,400,000
    Program Expenses
    Rs.562,000,000
    Tip: Click on any value above to exclude it.

  • 2024

    Total Income
    Rs.765,007,000
    Total Expenses
    Rs.752,357,000
    Non Program Expenses
    Rs.24,538,000
    Program Expenses
    Rs.727,819,000
    Tip: Click on any value above to exclude it.

Geographies Served

Programs

  • Economic Inclusion program

    District

    State

    District

    Gulbarga

    Bidar

    Banswara

    Ramgarh

    Khunti

    Ranchi

    Giridih

    Dumka

    Bokaro

    Gumla

    Simdega

    Godda

    Pakur

    Dhanbad

    East Singhbhum

    Sahibganj

    West Singhbhum

    Chatra

    States

    Karnataka

    West Bengal

    Assam

    Gujarat

    Jharkhand

    Madhya Pradesh

    Meghalaya

    Rajasthan

    Tripura

    The/Nudge supports governments to prioritise, fund and implement evidence-based poverty graduation model to serve the most vulnerable women and their households. We aim to pull 5 million most excluded households (~25 million rural Indians) out of extreme poverty over the next 10 years.

  • Asha Kiran

    District

    State

    District

    Kanpur Dehat

    Fatehpur

    States

    Uttar Pradesh

    The/Nudge supports rural women and communities to increase their income, by building sustainable end-to-end backyard poultry and goatery value-chains and dense clusters of households to ensure market viability.

  • InSight

    State

    States

    Haryana

    Meghalaya

    Odisha

    The/Nudge enables governments & markets to provide near-vision glasses to 300M people with uncorrected presbyopia, to improve their productivity and income, besides health and daily life improvements.

  • Social entrepreneurship through The Incubator and Accelerator Program

    State

    States

    Karnataka

    Tamil Nadu

    Bihar

    Delhi

    Himachal Pradesh

    Maharashtra

    Rajasthan

    The Incubator and Accelerator supports early and growth-stage social entrepreneurs with capital, mentorship, and networks to enable resilient livelihood opportunities.
    The Incubator is a 12-month incubation for early stage nonprofits (0-3 yrs) with grant capital of 20lakhs and mentorship
    The Accelerator is 15-month acceleration for growth stage nonprofits (3-6 yrs) with grant capital of 50 lakhs - 2 crores and mentorship

    The/Nudge Incubator is a Special Purpose Vehicle with the Atal Innovation Mission of NITI Aayog

Impact Metrics

  • Number of Most Excluded Households Unlocked With the Government for the 3 Year Evidence Based Graduation Approach

    Program Name

    Economic Inclusion Program

    Year-wise Metrics
    • 2024-25 250000

  • Amount of Funding Unlocked From the Government to Work With the 250000 Most Excluded Households (In Crores)

    Program Name

    Economic Inclusion Program

    Year-wise Metrics
    • 2024-25 1841

  • Number of Rural Women Trained in Goat Rearing

    Program Name

    Asha Kiran

    Year-wise Metrics
    • 2024-25 8830

  • Number of Rural Women Trained in Poultry

    Program Name

    Asha Kiran

    Year-wise Metrics
    • 2024-25 540

  • Number of Nonprofits Supported Under the Incubator and Accelerator

    Program Name

    Social Entrepreneurship - Incubator and Accelerator Program

    Year-wise Metrics
    • 2024-25 137

  • Amount of Grants Disbursed Under the Incubator and Accelerator (In Crores)

    Program Name

    Social Entrepreneurship - Incubator and Accelerator Program

    Year-wise Metrics
    • 2024-25 69

Leadership Team

  • Atul Satija

    Founder and CEO

  • Amit Gupta

    Chief Operating Officer

  • Subhashree Dutta

    Managing Partner, Livelihood Ecosystem Programs

  • John Paul

    Senior Director and Head, Direct Livelihood Programs

  • Sachin Mardikar

    Head-Finance

  • Krishna Raghavan

    Chief People Officer

  • Sriram Vekataraman

    Managing Director, Fundraising

  • Vaibhav Budhraja

    Senior Director and Head, Marketing

Demographics & Structure

  • Organisation Strength

    None

Registration Details

  • PAN Card

    AAFCN0399D

  • Registration Number

    U74999HR2015NPL056756

  • CSR Form 1

    CSR00000180

  • 80G

    AAFCN0399DF20214

  • 12A

    AAFCN0399DE20214

  • FCRA

    172350015

About

  • Headquarters

    Bangalore, Karnataka

  • Since

    2015

Impact

The Economic Inclusion program has successfully scaled across 8 states in India, with INR 2000 crores in government funding strategically positioned to empower 302,000 most vulnerable women and their households. Through the Asha Kiran program, we are currently working with 3,500+ rural women, equipping them with essential livelihood skills to become livestock farmers. . Phase 1 of the program had already worked with 15,000 women, and the learning from Phase 1 is being incorporated into the phase 2 of the program. The livelihood ecosystem, including The Incubator and Accelerator, has supported 135+ social entrepreneurs, including 17 Forbes 30 Under 30 honorees, 3 EarthShot Prize winners, and 1 Time Magazine cover story—clear indicators that we're backing the right people to create lasting change. Approximately INR 69 crores has been disbursed in grants, which has led to a 7.6X annual grant multiplier. The participating organizations have consistently rated us 9.5 on a scale of 10.

Vision and Mission

The/Nudge's vision is to achieve a poverty-free India by 2047, when India celebrates 100 years of independence. Its mission is to alleviate poverty sustainably by building resilient livelihoods through partnerships and evidence-based solutions.

Political & Religious Declarations

  • Political Affiliation

  • Religious Affiliation

Location

  • Headquarters

    Ground Floor, #15-19, Near APJ Abdul Kalam Enclave, Aswath Nagar Service Road, ORR, Dodda Nekkundi Extension, Marathahalli, Bangalore, Karnataka

    Directions
  • Offices in Cities

    Bangalore, Lucknow, Lohardaga

Other Details

  • Type

    Non-profit

  • Sub Type

    Section 8 (formerly Section 25)

Website

YouTube 
LinkedIn 
X  

Technology Adoption

  • SOC 2 Compliant

    No

  • Financial Management

  • Beneficiary Management