Pink City Rickshaw Company
Empowers women from slums in Jaipur by providing them training to conduct city tours in environmental-friendly rickshaws.
About
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Headquarters
Jaipur, Rajasthan
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Since
2011
The Pink City Rickshaw Company, an initiative led by ACCESS Development Services, stands as an innovative effort offering fresh employment prospects t Read moreo 200 women from low-income households in Jaipur. These women, equipped with skills to operate specially designed e-rickshaws, have taken on roles as stakeholders in the Pink City Rickshaw Co., an enterprise they take immense pride in owning and managing. With a focus on preserving the medieval charm of Jaipur's walled city, these environmentally-friendly rickshaws are skillfully operated by knowledgeable and enthusiastic women, offering curated tours of significant tourist sites and novel circuits. This immersive experience not only showcases the city's highlights but also allows travellers to immerse themselves in local culture, offering a truly unique encounter. Beyond its economic empowerment impact, this initiative champions eco-friendly transportation, aiming to counteract the escalating pollution levels in the country. The Pink City Rickshaw Company invites individuals to embark on this innovative mobile exploration and uncover the hidden treasures of Jaipur's heritage-rich landscape.
Action
The company trains and employs women to drive eco-friendly e-rickshaws, offering guided tours of Jaipur to tourists while providing the women with a sustainable livelihood.
Cause Area
Impact
The initiative has empowered over 200 women from low-income households by providing them with skills, employment, and equity ownership in the company, while also promoting eco-friendly transportation in Jaipur.
Vision & Mission
To empower underprivileged women in Jaipur through sustainable livelihoods and promote eco-friendly tourism, while providing unique and immersive experiences for visitors to explore the city's heritage and culture.
Programs
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Jaipur & Udaipur Tours Programme
The Pink City Rickshaw Co. provides captivating tours starting from the customer's hotel, showcasing Jaipur's gems like Albert Hall Museum, City Palace, Jantar Mantar, Jal Mahal, and Hawa Mahal. Expert rickshaw riders guide the travellers through Johari Baraz and Statue Circle, concluding the heritage-rich journey. Lake City Rickshaws offer Udaipur exploration, merging history, culture, and women's livelihood upliftment. E-Rickshaws, inspired by royal baghis, and chauffeured by trained local women, deliver a unique, eco-friendly experience through Udaipur's enchanting scenery and landmarks.
Milestones & Track Record
Since launching in 2017, Pink City Rickshaw has trained over 200 women drivers, received positive reviews from tourists, and expanded its fleet of e-rickshaws to offer various themed tours of Jaipur.
Leadership Team
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Keshav Shukla
President
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Abhishek Tiwari
Treasurer
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Vipin Tiwari
Secretary
Demographics & Structure
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No. of Employees
6-20
M&E
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Internal, External Assessors
No
Policies
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Ethics and Transparency Policies
No
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Formal CEO Oversight & Compensation Policy
No
Political & Religious Declarations
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On Affiliation if any
No
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On Deployment Bias if any
No
Registration Details
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Registration ID
599/Jaipur/2011-12
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VO ID / Darpan ID
RJ/2020/0253689
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FCRA
Not Available
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CSR Registration Number
Not Available
Location
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Headquarters
S-1A, First Floor, Bhawani Singh Marg, C Scheme, Jaipur, Rajasthan, India, 302001
Directions
Other Details
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Parent Organisation
ACCESS Development Services
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Type & Sub Type
Non-profit
Society