Breastfeeding Promotion Network Of India

The Breastfeeding Promotion Network of India (BPNI) is a pioneering organization dedicated to protecting, promoting, and supporting breastfeeding across the country. Focused on child nutrition and maternal health, BPNI works through advocacy, training, and policy interventions to ensure optimal infant feeding practices. The organization actively engages with healthcare professionals, policymakers, and communities to raise awareness about the benefits of breastfeeding. By monitoring the implementation of the Infant Milk Substitutes Act and combating aggressive marketing by formula companies, BPNI strives to create a healthier future for mothers and children in India.

The I Decide initiative by the Breastfeeding Promotion Network of India (BPNI) is dedicated to empowering parents and caregivers with accurate, unbiased information on infant and young child feeding. This program aims to counter misinformation spread by commercial baby food industries, ensuring that families make informed decisions based on scientific knowledge and health guidelines. By advocating for breastfeeding and appropriate complementary feeding practices, **I Decide** supports the well-being of infants and strengthens public awareness of ethical feeding choices, promoting healthier futures for children across India.